4 Social Media Tips For Entrepreneurs


If you are an entrepreneur or a business owner you pretty much have to have a social media presence these days. If potential customers can not find you online, they are 80% less likely to come to your business. Being on social media helps create trust with these potential customers. They get to see what others say about you and they get a feel for your business by the kind of content you share.

So, if you do not have your business online where do you start?

Keep Your Name The Same

Keep your name the same across all of your social media platforms. You want your customers to be able to find you and know with 100% certainty that they are in the correct spot.

Don't Do It All At Once

When you are first getting started on social media it can be really exciting and you will probably want to sign up for every social media platform out there. Realistically, there are so many platforms out there, if you sign up for a whole bunch it will be hard to keep up with it all. Pick 2-3 platforms that appeal to your target audience most and go with that. If you see the need for another platform you can add it later.

Be Social On Social Media

One of the things that most people overlook when they are developing their social media strategy is being social on their accounts. All platforms are different but most of them have this in common, the more you interact with other users the better your posts will perform.

I spend the first 30 minutes of my day interacting with other peoples posts. Make sure you are leaving meaningful comments (more than 3 words).

It's Always Changing

Social Media platforms are always changing, it is important that you stay as up to date as possible to what is going on and what changes are being made. Take the time to learn the new things and ask questions if there is something you do not understand. The more you know, the faster you will grow.

Do Not Use Social Media Just As A Way To Advertise

The biggest mistake a lot of business make is using their account solely for social media marketing and advertising. Get social with your followers, get to know them and interact with them. No one wants to be spammed with promotional stuff, share other types of content as well. I like to post 4 non-promotional posts for every promotional post I post.

How did you like these tips? What is your best social media tip? Let me know in the comments below! 

Comments

  1. Spending 30 min. at the start of your day is a great way to keep your interactions strong. This is a great idea and i'm really going to aim to do this every morning. Once you get in the habit it should become second nature and keep your blog/site strong.

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  2. It's so time consuming keeping up with social media, but I feel like I'm starting to get the hang of it. I love the idea of using the first 30 minutes to interact with others - I struggle to find that time in my day once I'm on to other tasks.

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  3. These are some great suggestions! I’m working on being more “social” on social media. The more I interact with others, the more traffic I see.

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  4. I totally agree about engaging with fans. I am always more willing to buy something from someone or visit their page if they are friendly and "real"!

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  5. This is great tips and I like the last note -Do Not Use Social Media Just As A Way To Advertise. I guess a lot of people get too eager by rushing into selling stuff and end up scaring all the potential customers.

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  6. This is a great post, you really highlighted some great tips for staying on top of your social media as an entrepreneur! Great job indeed.

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  7. This is all very true! I for one hate pages or friends that only posts business posts trying to sell stuff or advertise. I normally skip those posts over all or block them. However the ones that have conversations, other posts, and stuff I'd actually want to see I keep them on my home page and then when they do posts ads I actually look at them.

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  8. This is such a great guide. I totally agree with all of these. This could be a big help

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  9. These are great tips! I agree with all of them –– social media is so important to keep up with and these are some pretty consistent tips regardless of platform changes.

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  10. These are great tips! I totally agree with all of them. I don't have my name the same across all channels but I didn't realize it when I started! I think it's so important not just using social media for advertisement too!

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  11. Love this! So informative, will be adding these tips to my daily use.

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  12. Using social media properly goes a long way. You need to get that down pat!

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  13. I totally agree with your last tip. Whenever I share raw honest moments they get much better engagement then my ads.

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  14. That last part should hit a lot of people, unfortunately. It's something in the basics department that we are all sometimes guilty of. About the part of social media changing, it's important to note that it does not exactly mean bringing yourself up to the latest platform as the soonest possible time. Keep track of where people are still hanging out.

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  15. Great suggestions! I am working on increasing my knowledge and presence. It can be so overwhelming to jump right in!

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