• Stella Parsons

What Are The Different Types of Instagram Accounts and Which One is Best For You?


Did you know that there are three types of Instagram accounts? Each of them has their own benefits and capabilities. To figure out which one is best for you, start off by looking at your social media goals. Here is a breakdown on the pros, cons, and who needs each type of account.


PERSONAL

When you first create your Instagram account this is the type that it will be. A personal account is for personal use. This vision is Instagram at its most basic level and is ideal for connecting with friends and family.


Pros:

-Can be set to private or public

-Has all of the basic features (posting on feed, stories, and IGTV)

-Can link it to multiple Facebook pages


Cons:

-No insights or analytics

-Can’t monetize

-No contact details

-Limited features


CREATOR

This is the newest kind of profile and it is best for influencers, public or notable figures, and any and all type of content creators.


It is the middle ground between personal accounts and business accounts.


It makes it easier to create and manage branded content and influencer/brand partnerships.


Pros:

-Has the same features as the personal account.

-Gives you insights and analytics about your account, content, activity and audience.

-Can connect with a Facebook Page for promotions.

-Can request verification (blue check)

-Can add links to Instagram Stories if you are verified OR have over 10,000 followers.

-Can set up quick replies for DMs

-Get access to the creator studio on desktop.

-Can access branded content tools.


Cons:

-Can’t be set to private

-Can only link to one Facebook Page


BUSINESS

Business accounts have the most (and best) features out of the three kinds of profiles. Having a business profile makes your brand look professional and trustworthy.


Pros:

-Has the same features as the personal account.

-Gives you insights and analytics about your account, content, activity and audience.

-Run ads

-Display contact information

-You can choose a category for your business

-Access to Instagram shopping (you can tag your products in your posts)

-Can set up quick replies for DMs

-Manage branded content and promotion payments

-Can request verification (blue check)

-Can add links to Instagram Stories if you are verified OR have over 10,000 followers.

-Get access to the creator studio on desktop.

-Can access branded content tools.