How To Run Your Social Media Through Rebranding Your Business
If you have been hanging out with me for a while then you have seen my business go through a few rebranding periods. Once you have made the decision to rebrand there are a few other things you should take into consideration. When it comes to rebranding preparation is key. Make sure you have given a bit of thought to the steps below before you start your rebrand
Know The Goal of Your Rebrand and Stick To It
Rebranding is about more than changing the look of your business. Although, looking prettier will be a side effect of a successful rebrand it should NOT be your main goal. Your look communicates a few different things.
The very first thing to look at is who is your brand attracting? Can these people afford you? Are you charging enough for the people you are attracting? A good thing to look at if you are unsure about this is if you are constantly being haggled about your prices or are potential clients constantly surprised by how low your prices are? Remember, it isn’t always about having the lowest prices, it is about finding your sweet spot and it may take a bit before you find yours.
Is your “look” (or branding) consistent across all of your online platforms? People should be able to jump from your social media profiles to your website and back and everything has a uniformed look. In fact, your most loyal followers should be able to see your content and know it is yours without having to look at a logo.
Before you start, write down what a successful rebrand will look like for you and then revisit that list after you finish.
Know Your Ideal Client
One of the biggest mistakes I see business owners and brands making is trying to speak to everyone or making changes because they might be leaving people out. Not everyone with a wallet is your ideal client and that is okay.
If you do not already have a grasp on who your ideal client is, rebranding is a really good time to establish it.
Take time and write out who your ideal client is. What kind of things do they value? What do they struggle with? What are their biggest fears? What does their day to day life look like? What struggles do they have around making purchases? What do they enjoy to do in their spare time? Questions like this will help you establish ho your ideal client is so you can better speak to them through your content.
Know What You Want Your Brand To Say
Another big part of your brand is focusing on exactly what you stand for and what you want people to think and feel when they encounter your content. What is really important to you personally? Take those things and incorporate them into your business. People like to buy from brands with values lose to their own.
A few questions you can think about it, why did you start your business? What drives you to get out of bed in the morning? What lights up your day?
How To Run Your Social Media Through Rebranding Your Business
Once you have established your new brand, how do you make the switch on your social media pages?
Give A Little Heads Up
Listen, we all love a good surprise but it probably will not work in your favor to spring a rebrand on your loyal followers. Giving your followers a little sneak peek of what you are up to is a great way to keep them in the loop and share some of the less glamours sides of running a business. (People love seeing what happens behind the scenes)
A few ways you can do this is by giving your followers a new logo teaser or a sneak peek at your updated colors. This will help generate buzz around your launch. Try doing it in a few different posts. Give them a few sneak peeks and then announce a lunch date of your new brand.
Update All Of Your Social Media Accounts
As I mentioned above it is very important to make sure all of your social media accounts and website have a uniform look.
Change over your social media handles and page names. (Keep in mind that Facebook requires approval for these changes and it may take a little bit for those to be approved)
Update your bio on each platform to reflect any changes to your brand.
Update all cover and profile images. Keep in mind that cover photo sizes are different from platform to platform. Make sure you have your graphic designer make covers for each platform.
You may also want to make sure you make a note of your former brand name in your bios (I recommend 3-6 months). This way you can avoid confusion with those who might have missed the memo about your rebrand or those who found your older content.
Keep The Party Going
Once you have announced and completed your rebrand, keep going forward. Stay active with your new social media strategies and brand. Remember being active on all of your platforms is the best way to build your community.
Are you ready to rock your rebrand?