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  • Writer's pictureStella Parsons

How To Optimize Your Instagram Profile

Did you know that most people look at your Instagram profile for less than 10 seconds before they decide if they will follow you? 

How did reading that make you feel? If the first thought that popped into your mind was "YIKES!" then this blog post was written with you in mind. (Even if you didn't then stick around anyways, I love your company!)

First things first, make sure you have the correct kind of Instagram account. If you are a business or Brand you would want to consider a Bussines Instagram or Creator Instagram Account. It will give you the ability to track insights about your account and your post that will be extremely helpful for developing a social media strategy.

Your Handle

Your Instagram Handle needs to fit your account. I highly recommend you use the same usernames across all of your social media accounts, this will help create brand recognition. It is your first impression, so you want it to be something catchy, relevant and easy to remember.

Your Picture

Just like your handle, this will help set the tone of your account. Use something that is clear and that is instantly recognizable. Because it is such a small space, try to avoid overly cluttered photos. Small details will get lost in the photo.

If your face will be in the photo, think about what your face is doing. Are you smiling? Are you serious? This will instantly set the tone for the rest of your profile.

Your Bio

Unless you want to stay anonymous putting your name or business name in your bio will make you seem more approachable. Try to sum up what you do and other essential information in as few words as possible.

Consider adding emojis to your bio, they add color and personality.

Added Extras

With a business Instagram profile, there are so many things you can add to your page besides a link. You can add your phone number, a link to your shop, and directions to your location (if you have one). Try adding hashtags to your bio to attract more people!

Make sure you fill out as much of the information as you can. This will help you gain more leads and enquires.


The next thing to really think about is what you will be posting on your Instagram feed.

This is where your social media strategy comes into play. How often will you post? How will it be organized? What will it look like? What types of things will you post?

These are all things you will want to take into consideration when it comes to your content.

Remember, your content is arguably the most important thing about your Instagram page. This is what people will see and what attracts them to your page.

I hope these tips help give your Instagram account the extra push you've been looking for!

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