How To Create Social Media Content Your Followers Will Actually Engage With
When I start working with a new client one of the first things I discuss with them is their social media goals. Almost every client wants to increase their engagement with their followers on social media.
The very first step to increasing engagement on your social media pages is to take a look at what content you are posting. Generally speaking, people are more likely to engage with certain types of content.
If you are like me and you are OBSESSED with Instagram, you may have noticed that over 2019 engagement went down significantly. Instagram changes their algorithm often and this time around they shifted the way our posts show up. Now Instagram favors posts (and shows them in your followers feed more often) that have higher engagement.
So you could have the prettiest photo out there, the perfect caption and the most perfect hashtags but if people are not interacting with your post it will not get very much traction.
Keep in mind, social media strategies are not a “one shoe fits all” thing. It may take some trial and error to figure out what kind of posts your audience responds to.
Entertaining Content
National Holidays
Viral Videos
Jokes
Memes
Popular Hashtags (ex: #tbt, #mcm, ect)
Inspirational
Amazing Facts or Trivia
Beautiful Images
Personal Stories
Success Stories From your Clients
Educational
Tips and Tricks
Answers to FAQs
Industry Research
Blog Posts
Case Studies
Free Resources
Live Video Training
Conversational
Questions
Fill in the blank
Ask for Advice
“Caption This” posts
Connection
Behind the Scenes
Product Previews
Features of employees, vendors, ect
Reposts of User Generated Content
What types of posts do your followers respond best to?