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  • Writer's pictureStella Parsons

Beating the Instagram Algorithm

Updated: May 24, 2019

As many of you know I am a Blogger and a Virtual assistant. I spend most of my time either creating awesome content or helping others grow their business. Because of this, I spend a lot of my time on social media interacting with you guys or helping my clients grow their business.

The last few months, I have taken a bit of a step back from this site, but I promise you that you will be seeing much more of me! In fact, over the next few weeks I am going to be working on rebranding this site and over the next few months, I am going to launch online courses to help you get the most out of your social media! Awesome, right!

Today, we are going to be talking about how to beat the Instagram Algorithm. If you are just starting off, it can seem a bit tricky to learn the ends and outs of Instagram. I really suggest taking these tips and incorporating them into your Instagram account, no matter how long you have been on Instagram.


What do you post about? Are you a travel blogger? Are you a beauty blogger? When I go to your account I should be able to tell what it is you do within 10 seconds. 10 seconds is all you have to make an awesome first impression.


You want to make sure you have beautiful photos that fit in with your theme. Photos look best if you can edit them outside of Instagram, the Instagram filters are great but sometimes they do not do the photos justice. My favorite software to use is LightRoom, you can buy awesome presets on websites like Etsy to give your photos that extra pop.

This mistake that most people do is doing too much to their photos. They make all of the shadows too dark or make the photo too light. The goal is to make the person feel like they were there with you when you took the photo. A great trick is to add a warm, welcoming tone to all of your photos.


This might seem like something simple but it is important. Is your profile on private? If so, go ahead and take it off. The private setting is great for personal accounts but if you are wanting to build a brand or business then you want to be able to be found. If someone comes and views your profile but they can not see anything then they will more than likely not follow you.


You need to make sure you are posting consistently. I find it best to set up a schedule and then follow it. You will find yourself losing followers if you do not post anything on your account a few weeks.

I hope you were able to find value out of these tips!

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